So do you know your online marketing costs? Most people don't, and because of it, they wander around online for decades trying to make money in every business possible. But what they don't realize is that no matter what business they try to make money in, it will never work if the online marketing costs aren't accounted for. Have you seen this in your business?
So why is it important to know your costs? It's important because it helps you to predict your income each month. If for every dollar you invest in marketing you're making back $30 more, you can't beat that. But you know what? Most people aren't in a position to have those kinds of numbers occur in their business. For most people with a website, they simply guess at their numbers and follow their competitors.
Most people think that whatever their competitors are doing it must be working - since they have a lot of website traffic coming in everyday. But people are failing everyday. Your competitor's too. So it's "monkey see monkey do", and "the blind following the blind". You shouldn't be concerned about your competitors. You should be concerned about your numbers so that you can achieve the profitable business that you want.
Isn't that what you got into business for in the first place? To escape the job rat race... to be your own boss... to wake up when you want to wake up... to make the kind of money you know that you deserve to make? If THIS is what you really want, then you need to take your numbers seriously. There is only 1 situation where I see people take their numbers to heart, but they don't have the skills to propel that success to a higher level.
